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CONTRACT
VALUE
£12,500,000
THE
CLIENT
Lichfield Council
CONSTRUCTION
PERIOD
12 Months
THE
CONTRACTOR
Stepnell
Project Gallery
Lichfield Leisure Centre
"I am delighted that in ReCreation we have secured a company with the expertise to deliver exactly what Lichfield needs, endorsed by two of the finest swimmers this country has ever produced."
Doug Pullen - Leader of the Council
Scheme Journey
Creating Lichfield Leisure Centre
01
The
Vision
Rethinking Leisure
Delivery in Lichfield
Lichfield District Council set out to create a modern leisure destination that would improve community wellbeing, encourage active lifestyles and futureproof the district’s aquatic provision.
However, rising construction costs and the limitations of traditional pool delivery methods meant a different approach was needed. ReCreation was engaged to challenge conventional thinking and develop a smarter, more commercially sustainable solution.
Challenging the
Traditional Model
Working alongside Lichfield District Council, planners, stakeholders and community groups, ReCreation led the early feasibility and strategic development process. Through collaborative consultation and technical review, the original brief evolved into a more flexible, future-focused facility designed around community demand, operational efficiency and long-term sustainability.
Rather than following the conventional “dig and pour” approach, ReCreation introduced an innovative above-ground pool solution that reduced programme risk, improved delivery efficiency and supported the council’s wider environmental objectives.
02
Challenging
Convention
03
ReCreation Collective
One Integrated
Leisure Collective
ReCreation coordinated a carefully selected network of specialist partners across architecture, engineering, project management and aquatic innovation to deliver a fully integrated leisure solution.
This collaborative structure enabled streamlined communication, aligned decision-making and a unified delivery strategy from concept through to construction.
From Concept to Construction
With the vision established, ReCreation continued to lead the scheme through detailed design development, stakeholder coordination and delivery strategy, ensuring the project remained aligned with the council’s operational, commercial and community objectives throughout.
Working collaboratively with the wider ReCreation collective, the project has been shaped around long term performance as much as construction delivery. Sustainability, operational efficiency and user experience have remained central to the decision making process, with the development targeting a BREEAM ‘Very Good’ rating alongside significant Biodiversity Net Gain improvements.
As construction progresses, Lichfield Leisure Centre is already demonstrating the value of a more connected and forward thinking approach to leisure delivery, combining strategic vision, technical expertise and collaborative partnership under one aligned direction.
04
Delivery
in Action
05
Beyond
Construction
Creating Long-Term Impact
Lichfield Leisure Centre represents more than a construction project. It demonstrates how integrated thinking, collaborative delivery and modern leisure strategy can create facilities designed to perform socially, environmentally and commercially for decades to come.
From improving health and wellbeing outcomes to reducing operational pressures and increasing accessibility, the scheme reflects ReCreation’s long-term vision for the future of aquatic leisure.
Facts, Features & Benefits
25 METRE 6 LANE
SWIMMING POOL
85 STATION FITNESS SUITE & SPIN STUDIO
A SHORTER CONSTRUCTION TIME
ADAPTABLE YOGA, DANCE & CROSSFIT STUDIO
OPENED IN
DECEMBER 2025
11-A-SIDE 3G
FOOTBALL PITCH
LANDSCAPING (BIODIVERSITY
NET GAIN UPLIFT 20%)
SIGNIFICANT SAVING FOR THE CLIENT
SOCIAL VALUE &
COMMUNITY ENGAGEMENT
HEALTHIER
COMMUNITY WELLBEING
FULLY INTEGRATED PROJECT TEAM
BREEAM VERY
GOOD
OLYMPIC LED DEVELOPMENT PARTNER
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